New! Equestrian Services Blogs!
Looking for Hospitality Style Equestrian Living?
Here we go.....Equestrian Services posts its first blog.
Why do most equestrians have bad experiences at some point either with a boarding facility, a training facility or trainer? Across the board, I hear the same types of complaints. "I called a barn and they never returned my calls." or "I know this trainer has a great reputation, but why is he/she so demoralizing?" "The last time I walked into a facility, everyone either ignored me or looked at me like I was an annoying distraction."
If you have experienced these types of scenarios - you are not alone. In fact I would venture to say you are in the majority. Why is this? Why are some of the most famous trainers and instructors in our field emotionally abusive? Why do we tolerate this? In the corporate and business world - this can no longer happen. So why do we let it happen to us?
I would be interested in hearing your comments. And I am pleased to announce we are launching a hospitality-style professional equestrian management company modeled after successful golf course management. Why shouldn't you get the red carpet treatment? Think Ritz Carlton style staff in a barn.....now doesn't that sound more like it?
- Jennifer Donovan, Principal
Equestrian Services, LLC
Equestrian Management, LLC
Posted by jenniferd at 6:39 PM | Link | 2 comments
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Comments
Re: New! Equestrian Services Blogs!
As a brand development expert in luxury resorts, communities and highly amenitized projects, my experience is that the breakdown in service begins at the root of us all -- in our family, as a child. If a person is raised with dignity and respect, their attitudes in the work place are more easily molded to conform, meet and/or exceed a customer's expectations.
The employer needs him or herself to set by example the expectation of kind, sincere and courteous service -- especially and specifically as it relates to communication -- and then hire, train, support and reward (or eliminate), those employees who can replicate those expectations.
Congratulations on launching your blog, Jennifer. It's inspiring to hear from such a pioneer (and a female pioneer, at that) in the field of equestrian services -- master planning, design, training, development and now, hospitality-styled experiences. Can't wait to watch your progress!
Posted by loves luxury on July 25, 2008 at 8:10 PM
Re: New! Equestrian Services Blogs!
My career as a professional journalist covering world-class resorts, wine, food and golf has taken me to many countries and venues where exemplary service is the standard. Now it's time for others to take a lesson from the hospitality industry.
On the other hand, as a life-long horse owner I've found, as Jennifer described, trainers who are rude and patronizing from the top level down to the local who says "you are too mature for your horse."
Why is this? I think there is a prima donna attitude in the horse world that dictates rudeness as the part of the experience. Yet, for example, in golf a few years ago, when women began playing in serious numbers, there was resistance from the "establishment." I recall going into luxury resort golf shops and feeling like I was invisible. How things have changed!
As you know Jennifer, equestrians are passionate, dedicated, and demanding. Your lead in raising this issue will be appreciated by many horse owners throughout the country.
Posted by bmarch on July 30, 2008 at 9:19 PM
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