The Grand Opening of the First Branded Equestrian Amenity in the World
O'Connor Signature at The Oaks
As I am preparing to travel from Virginia to Lake City, Florida, I am filled with anticipation. Five years ago I had a revelatory conversation with David Light, Editor of Farm & Ranch Magazine and friend. David was the one that compared the potential of the equestrian amenity to the golf model. If people would purchase real estate to live next to a golf course, surely they would purchase real estate to look at beautfiul pastures with grazing horses. It was a brilliant concept! We noted that many developers were doing it - but many were doing it incorrectly. We talked and created the concept and David gave me permission to run with it. And run with it I did.
The inaugural O'Connor Signature is complete with a big Grand opening celebration on this Saturday, October 11th. All the facilities are complete and the hospitality style staff is in place and horses are in the barn. On Saturday we celebrate the beginning that marks a change in the equestrian industry. We have created a standard never before seen in the equestrian world. A model that improves conditions for the horses, creates wonderful working conditions for our staff that translates to loyalty and continuity, a sustainable financial model for the developer and ultimately the Home Owner's Association, a brand that has international recognition and speaks to instant authentiity and credibility, assurance to home buyers for continuity of service with Olympic level horse care all in a friendly welcoming hospitality style environment.
Stay tuned.........the next Signature property is currently in development. One day we'll be like the Jack Nicklaus and the Gary Players of the world!
Jennifer Donovan, Co-Founder, Equestrian Services, LLC
Posted by jenniferd at 5:21 PM | Link | 0 comments
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