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Frequently Asked Questions
photo © Charles Hilton |
Q: How do I know this is truly going to add value to my project?
A: In the mid-seventies, signature golf courses swept the country and immediately added clout and prestige to the residential and resort communities in which they were located. By going with the John Lyons name and reputation, developers receive that same panache and status among today’s many equestrian buyers and visitors who are willing to pay handsomely for a truly first-rate equestrian amenity. The launch of John Lyons Signature brand communities is already receiving both national and regional media attention. With the John Lyons Signature program, you receive access to national and international marketing avenues that build demand for your project and allow you to maintain leading edge pricing.
Q: How does the market exclusivity work?
A: Our developers are guaranteed exclusivity within their market to preserve the sanctity and value of the brand. This is our name on each facility as well, and we are as anxious as you are to keep the brand exclusive and distinctive.
Q: Why shouldn’t I just wait and see how the brand grows before I make a commitment?
A: There are three key advantages to capitalizing on this opportunity now. First, the first three Signature communities will receive a discount on the licensing fee as our way of investing in you, just as you are investing in us. Second, because of our exclusivity policy and the rapid grow of the equestrian community market, interest in the John Lyons package is booming across the country. Your market may already be taken by the time you decide to take advantage of this program. Third, as equestrians and active adults search for John Lyons opportunities across the country, your project will achieve a larger share of this market while there are only a few John Lyons Signature communities in existence. As the program grows, so does the competition for market share.
Q: How can I be sure Equestrian Services, LLC and John Lyons will stay committed to my project?
A: As part of the licensing contract, we commit to a minimum of five years of management for your equestrian amenity to insure it maintains the highest standards of operations and customer service, as well as profitability. We will continue to manage your equestrian amenity as long as you so desire. Our long-term management agreement is testament to our commitment to the success of your project and your equestrian facility.
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