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Market Exclusivity with the Industry’s Finest Name
John Lyons Signature Sets Your Equestrian Community Apart
 Equestrian Services, LLC and world-renowned horseman John Lyons exclusively offer the world’s finest in equestrian facilities and amenities. With a John Lyons Signature Equestrian Facility as a part of your community or resort, your project benefits from the national attention, superior design, and premier programs that comes only with this branding program.
Just as properties that boast an Arnold Palmer, Jack Nicklaus or Tom Fazio golf course benefit from the prestige and recognition of being top-of-the-line locations, so do developers with the John Lyons Signature Equestrian Facility designation earn national stature and attract the top sphere of equestrian buyers and visitors.
Two levels of exclusive branding are offered to select applicants. Existing equestrian facilities that meet a high level of quality and design may be considered for the Silver Signature level. The Gold Signature level is reserved exclusively for new facilities planned and designed by the John Lyons Signature and Equestrian Services, LLC team.
All John Lyons Signature Equestrian Facilities follow exacting, high standards for customer service, safety, and quality of riding experience, and are staffed and managed by the Equestrian Services affiliate, Equestrian Management, LLC. Exclusively designed stall fronts and stable wares, exceptional community offerings, the highest quality standardized care, and an inclusive atmosphere welcoming all equestrians and equestrian enthusiasts – these tenets define the John Lyons Signature brand.
John Lyons Signature Means Bottom-Line Benefits for Developers
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| photo © Charles Hilton |
Just as a “named” golf course enhances the reputation, value and sales pace for a residential community or resort, so does a John Lyons Signature Equestrian Facility add worth and prestige for the equestrian buyer. Property developers realize a greater return on their investment through this valuable opportunity, as well as see an increased sales pace. This is in no small part due to the fact that communities with John Lyons Signature Equestrian Facilities benefit from the national marketing efforts of the John Lyons brand, including:
- Inclusion on the branded web site – www.johnlyonssignature.com;
- Promotional listing at all book signing and event appearances by John Lyons;
- Revenue from John Lyons Signature merchandise specifically designed and sold for your community;
- Referrals from being part of a national network of gold-standard facilities;
- Top-of-the-line, turn-key management of your facility to insure the value of this asset is maintained without creating a drain on your company’s management team or resources.
- The Equestrian Services, LLC quality guarantee is accompanied by the operational expertise of Equestrian Management, LLC. Staff will be specially selected, certified and trained for each facility, and will receive customized training by a team of John Lyons’ own trainers. Equestrian Management, LLC will oversee and support all staff and facility operations, allowing facility clients to simply enjoy the rewards of excellence in equestrian amenities.
The Rewards of Excellence
photo © Charles Hilton |
The Equestrian Services, LLC standards of quality and the John Lyons name bring international renown to those equestrian communities and resorts that host a Gold or Silver Signature facility. In addition to the direct financial benefits of Signature status, Signature developers reap the rewards of excellence, including:
- Unique Promotional Opportunities. John Lyons attends each John Lyons Signature Equestrian Facility groundbreaking and official opening, as well as conducts an annual clinic at your facility. With this comes a full line of photographs and marketing materials for your use. events will be available and prepared for use by property owners.
- A Quality Environment. Because of John Lyons’ reputation in the industry and his status as a beloved, leading horseman in the equestrian world, his name attracts active and new equestrians of all disciplines – in fact, unprecedented equestrian offerings to your community are the hallmarks of a John Lyons Signature Equestrian Facility.
- Custom Design. Our designer stall fronts, stable wares, and products are of the highest quality and attract discerning clients to these select facilities.
- John Lyons-Approved Lesson Programs. The lesson program is customized for each John Lyons Signature Equestrian Facility, and is taught only by certified instructors.
Our team also works with our developers to create other custom offerings and opportunities to further enhance the direct and intangible value of the John Lyons Signature brand.
 Meeting the John Lyons Standards of Excellence
In order to preserve the quality of the brand, the benefits of market exclusivity, and the value of participation for our developers, John Lyons Signature Equestrian Facilities are not automatically available to all interested developers. Rather, a blue-ribbon panel is convened to evaluate whether or not a site meets the criteria of a market-exclusive John Lyons Signature site. This evaluation is based on:
- Size, beauty and topography from the property under consideration;
- Site location;
- Quality of the community or resort development plan;
- Track record of the developer.
To
learn more about branding opportunities with
John Lyons Signature and Equestrian Services,
LLC, please contact us at 434-872-0108 or
www.eqsv.com
or www.johnlyonssignature.com.
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