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Main · Signature Difference · Value Proposition · About the O'Connors · FAQ · O'Connor Newsflash
Frequently Asked Questions
Karen O'Connor meets
with fans after a
presentation in Virginia. |
Q: How do I know this is truly going to add value to my project?
A: After a national press
conference to launch the O’Connor
Signature brand in late April 2006, the
first O’Connor Signature community
in Lake City, Florida received nearly a dozen
inquiries in the first two months, from prospects
across the country who were prepared to put
down a deposit on a 2-5 acre lot. The waiting
list continues to grow for this community
that began sales in mid-January of 2008. The
launch and progress of O’Connor
Signature brand communities continues
to receive both national and regional media
attention. With the O’Connor Signature program, you receive access to national and
international marketing avenues that build
demand for your project and allow you to maintain
leading-edge pricing. Despite the economic downturn, lots continue to sell at The Oaks, while substantially maintaining their value.
Q: How does the market exclusivity work?
A: Our developers are guaranteed market exclusivity. No other Signature projects will be developed within a mutually-determined distance and timeframe. We are committed to maintaining the brand as exclusive and distinctive.
Q: Why shouldn’t I just wait and see how the brand grows before I make a commitment?
A: There are three key advantages
to capitalizing on this opportunity now. First,
the first three Signature communities will
receive a discount on the licensing fee as
our way of investing in you, just as you are
investing in us. Second, because of our exclusivity
policy and the rapid growth of the equestrian
community market, interest in the O’Connor
program is booming across the country. Your
market may already be taken by the time you
decide to take advantage of this program.
Third, as equestrians and active adults search
for O’Connor opportunities across the
country, your project will achieve a larger
share of this market while there are only
a few O’Connor Signature communities
in existence. As the program grows, so does
the competition for market share.
Q: How can I be sure Equestrian Services, LLC and the O’Connors will stay committed to my project?
A: As part of the licensing
contract, we commit to a minimum of five years
of management for your equestrian amenity,
to ensure that it maintains the highest standards
of operations and customer service, as well
as financial sustainability. We will continue to manage
your equestrian amenity for as long as you
desire. Our long-term management agreement
is testament to our commitment to the success
of your project and your equestrian facility.
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