Participation in equestrian sports is growing worldwide. In the U.S., 27 million people ride a horse at least once per year. That contributes, in part, to the $102 billion annual impact that the equestrian industry has on the U.S. economy (Deloitte Consulting, 2005). Horses were voted the world’s 4th favorite animal, whose appeal draws from a broad demographic. Active adult women – who comprise 45% of riders – make 85% of the decisions as to community location and home-buying. There are fewer than 300 residential developments across the US that feature an equestrian amenity, and far fewer that have done it effectively. The opportunity to create market distinction and attract a prime demographic awaits.
O’Connor Signature – A Developer’s Edge
Five-time Olympic equestrian medal winners Karen and David O’Connor – in an exclusive partnership with Equestrian Services, LLC – have created the first-ever Signature Equestrian Centers brand to establish a top-of-class equestrian element and amenity for luxury residential communities and resort developments. In much the same way as Nicklaus launched his Golden Bear brand for golf, O’Connor Signature Equestrian Centers provide a proven name-brand edge for developers targeting the affluent equestrian resident.
Signature Levels
The O’Connors and Equestrian Services, LLC have created two levels of O’Connor Signature Equestrian Centers to offer developers the best value for their projects:
Concept development
Equestrian center planning and design
Project management consultation
Full-concept development for equestrian center
Complete equestrian center design development services
Turn-key management and operations with direct involvement by the O’Connors
Optional Offerings:
Equestrian residential planning/amenity design throughout the development
Full Clubhouse offerings – food and beverage, fitness, locker rooms
