Equestrian Management, LLC is the management and operations
affiliate of Equestrian Services, LLC. It
offers clients the many specialized business
functions necessary to successfully manage
and operate equestrian facilities nationwide
and around the world, just as a golf management
firm would handle all the operations of a
golf course.
The
dangers of an ill-managed equestrian operation
are far reaching: wasteful financial operations,
staff turn-over, lack of professionalism,
negligence and inadequate horse care are some
of the issues that can lead to safety problems
and liability exposure. Operating in select
teams, Equestrian Management provides clients
with the expertise needed to professionally
manage their equestrian amenities and facilities.
The managers and instructors at our facilities
are all Equestrian Management employees and
are specially selected for each facility.
They are knowledgeable professionals that
have been certified through our rigorous in-house
training process and are required to be certified
as an instructor or barn manager through the
Certified Horsemanship Association (CHA) or
the American Riding Instructors Association
(ARIA).
Providing
complete turn-key management services to public,
municipal, semi-private and private facilities
- including resorts, residential developments
and private clubs - Equestrian Management
evaluates each situation independently, offering
clients a service menu that is unmatched in
the industry.
Equestrian
Industry Comparative Management Review
| Successful
Management Strategies |
Equestrian
Management,
LLC |
Independent
Operator /
Industry
Standard |
| Standardized operations and manual |
YES |
Not Standard |
| Strict & established safety guidelines |
YES |
Not Standard |
| Continuity of services |
YES |
No |
| Qualified emergency staff replacement |
YES |
No |
| Established equine care guidelines |
YES |
Not Standard |
| Continuous and rigorous training |
YES |
Not Standard |
| Certification required |
YES |
Not Standard |
| Customized lesson/amenity programming |
YES |
Not Standard |
| Experience in equine & business operations |
YES |
No |
| Customer service guidelines |
YES |
No |
| Sales & marketing |
YES |
No |
| Public relations |
YES |
No |
| Accounting & finance |
YES |
Not Standard |
| Advertising & merchandising |
YES |
No |
| Insurance mitigation protocols |
YES |
No |
| Continued employee education |
YES |
No |
| First Aid / CPR certification |
YES |
No |
 |
Equestrian
Management has developed a series of cutting-edge
programs, standards and services encompassed
within its Equestrian Facility
Operations and Management (EFOM)
program.
Our
management strategies are implemented at each
managed equestrian facility to enhance the
operating performance and create a successful
on-site team. Our turn-key EFOM
program includes the items listed below. |
|
Barn
Management Program
|
Equestrian
Training & Lesson Program
|
- Customized program design & development
- Selection & placement of management
staff
- Training of management to a specific program
- Turn-key facility and office management
- Boarding standards
- Release of liability agreements
- Boarding contracts
- Feeding Procedures/ration formulation
- Equine care
- Turn-out procedures
- Equine and human emergency protocols
- Insurance cost mitigation protocols
|
- Customized program design & development
- Selection and placement of instructional
staff
- Lesson schedules & programming
- Organization of clinics & instruction
- Summer/seasonal camps
|
| All of
our customized management and instruction programs
benefit from EFOM program support, including: |
- Customized site visits
- Program monitoring and evaluation
- Care and management standards
- Back-up staffing services
|
- 24/7 on-call availability
- Complete transparency of issues and challenges
- Safety checks
- Written summary of findings
|
For
existing equestrian facilities and programs,
Equestrian Management, LLC offers the option of
full turn-key management through the EFOM program
or customized evaluation and program design, as
well as support consulting.
Equestrian
Management believes that the success of
an equestrian facility is most dependent on safety
and efficiency and on attracting and maintaining
loyal customers. Understanding these important precepts,
Equestrian Management develops and applies tailored
marketing strategies to optimize both total revenue
and long-term customer relationships. Direct marketing
activities, brand-building, advertising, publicity
campaigns and popular promotional and community
outreach programs are tools Equestrian Management
uses to draw today's discriminating equestrians
to our managed equestrian facilities.
In addition,
through our turn-key EFOM program, facility owners
need not become involved with the day-to-day operations
of their facilities; all they have to do is sit
back, relax and enjoy the rewards of excellence.
Special
thanks to the Chesapeake Dressage Institute for
hosting an Equestrian Management training session.
|
