Consulting
Every equestrian facility has specific goals.
Equestrian Management's experience and expertise provide our clients the resources and opportunity to achieve them.
 Equestrian Management, LLC is the management and operations affiliate of Equestrian Services, LLC and works in partnership with Affinity Management. It offers clients the many specialized business functions necessary to successfully manage and operate equestrian facilities nationwide and around the world, just as a golf-management firm would handle all the operations of a golf course.
The dangers of an ill-managed equestrian operation are far-reaching; wasteful financial operations, staff turn-over, lack of professionalism, negligence, and inadequate horse care are some of the issues that can lead to safety problems and liability exposure. Operating in select teams, Equestrian Management (in partnership with Affinity Management) provides clients with the expertise needed to professionally manage their equestrian amenities and facilities. We recommend and help select managers and instructors that are knowledgeable professionals and whom have been certified through our rigorous in-house training process. These individuals are required to be certified as an instructor or barn manager, through the Certified Horsemanship Association (CHA) or the American Riding Instructors Association (ARIA).
Providing management consulting services to public, municipal, semi-private and private facilities - including resorts, residential developments and private clubs - Equestrian Management and Affinity Management evaluate each situation independently, offering clients a service menu that is unmatched in the industry.
 Our management team believes that the success of an equestrian facility is most dependent on safety and efficiency, as well as on attracting and maintaining loyal customers. Understanding these important precepts, Equestrian/Affinity Management develops and applies tailored marketing strategies to optimize both total revenue and long-term customer relationships. Direct marketing activities, brand-building, advertising, publicity campaigns and popular promotional and community outreach programs are tools that Equestrian/Affinity uses to draw today's discriminating equestrians to our managed equestrian facilities.
Equestrian
Industry Comparative Management Review
| Successful
Management Strategies |
Equestrian
Management,
LLC |
Independent
Operator /
Industry
Standard |
| Standardized operations and manual |
YES |
Not Standard |
| Strict & established safety guidelines |
YES |
Not Standard |
| Continuity of services |
YES |
No |
| Qualified emergency staff replacement |
YES |
No |
| Established equine care guidelines |
YES |
Not Standard |
| Continuous and rigorous training |
YES |
Not Standard |
| Certification required |
YES |
Not Standard |
| Customized lesson/amenity programming |
YES |
Not Standard |
| Experience in equine & business operations |
YES |
No |
| Customer service guidelines |
YES |
No |
| Sales & marketing |
YES |
No |
| Public relations |
YES |
No |
| Accounting & finance |
YES |
Not Standard |
| Advertising & merchandising |
YES |
No |
| Insurance mitigation protocols |
YES |
No |
| Continued employee education |
YES |
No |
| First Aid / CPR certification |
YES |
No |
 |
Equestrian Management has developed a series of cutting-edge programs, standards and services encompassed within its Equestrian Facility Operations and Management (EFOM) program.
Our management strategies are implemented at each managed equestrian facility to enhance the operating performance and create a successful on-site team. Our EFOM management consulting program includes the items listed below. |
|
Barn
Management Program
|
Equestrian
Training & Lesson Program
|
- Customized program design & development
- Selection & placement of management
staff
- Training of management to a specific program
- Facility and office management oversight
- Boarding standards
- Release of liability agreements
- Boarding contracts
- Feeding procedures/ration formulation
- Equine care
- Turn-out procedures
- Equine and human emergency protocols
- Insurance cost-mitigation protocols
|
- Customized program design & development
- Selection and placement of instructional
staff
- Lesson schedules & programming
- Organization of clinics & instruction
- Summer/seasonal camps implementation
|
| All of
our customized management and instruction programs
benefit from EFOM program support, including: |
- Customized site visits
- Program monitoring and evaluation
- Care and management standards
- Back-up staffing services
|
- On-call availability
- Complete transparency of issues and challenges
- Safety checks
- Written summary of findings
- Mystery shopping
|
Equestrian Management believes that the success of an equestrian facility is most dependent on safety and efficiency and on attracting and maintaining loyal customers. Understanding these important precepts, Equestrian Management develops and applies tailored marketing strategies to optimize both total revenue and long-term customer relationships. Direct marketing activities, brand-building, advertising, publicity campaigns and popular promotional and community outreach programs are tools Equestrian Management uses to draw today's discriminating equestrians to our managed equestrian facilities.
Special
thanks to the Chesapeake Dressage Institute for
hosting an Equestrian Management training session.
|
